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  • Jessica

    , Anderson had basically zero input (And Table of Malcontents was kileld because it was underperfoming). The great strength of the Wired brand is the separation of its editorial operations. One staff for print, another for digital. The print editors turn out an amazing magazine, but I can say with certainty that the they would not have achieved the same success if they had been running the site for the last three years. It’s a totally different beast.And that’s the challenge. As Brian notes above, it’s all about money and resources. The site has far, far fewer resources than the magazine. It’s basically run by bums and hobos. It makes money, but it’s a fraction of what advertisers will pay for a glossy spread in print. Yes, the site attracts 11 million uniques a month a very big audience but ironically, the more people the site attracts, the less its pageviews are worth. But the tables will likely be turned in a few years, as marketers pour more money into online advertising. Then the all the site has to do is get out from under the crushing technophobic bureaucracy of Conde Nast but that’s a different story.PS: Although the NYT didn’t mention it, the mag’s ad troubles stem from the collapsed car industry. More than 50 percent of Wired’s ads were automotive the old economy propping up the new.