Daewon and Cooper Fun First Video

By: | Thursday, June 30, 2011 //


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  • Leonardo

    I think every print magazine is going thourgh these troubles, but it is indeed more embarassing for a mag like Wired.When I read all of this, I am actually quite amazed that the site is as good as it is. It’s an afterthought and an add-on to the print magazine for the most part, but a pretty good add-on. It’s a very average site on its own, though.I think one of the main reasons for the complex relationship between many print magazines and their online counterparts is the relationship they have with their viewers/readers and advertisers.On the web, you can measure (almost) everything. That’s not always a good thing, because people start to get obsessed with view counts and clickthourghs and time-on-page and see those as marks of quality. Anyone who has worked in the media knows that this can kill creativity and innovation like nothing else.It’s also impossible to compare site visitors with magazine subscribers. How many of those subscriptions are actually read? (you’d be surprised) By how many people? Do they pay any attention to the ads? Which ads? Do they go out shopping for the products in the ads? Nobody knows, all you have is the magical statistical powers of people trying to sell advertising. The delay between writing and reading in print, and the added distance between the reader and the writer, allows for daring and truly independent journalism. The kind of stuff you didn’t know you wanted to read, the sort of thing that gets your attention in a way that an RSS feed or Tweet never could, because it’s put in front of you in an appealing layout. A magazine article can be art-directed, a blog article is rarely more than a title, an image and a few paragraphs. The art-direction makes a huge difference.There are sites/blogs that can pull off longer and more complex articles, but Wired.com isn’t one of them.