BLVD on Berrics: Trajectory

By: | Tuesday, January 4, 2011 //

From the Berrics:

“In the early 90′s a dozen companies, armed with very little money, a lot of hard work and a refusal to fail, rose from the ashes of the recession to become the established brands you know today. Now, in the greatest economic hardship our planet has seen since The Great Depression, it seems history is repeating itself. New companies and new projects are surfacing weekly. Trajectory is our way of introducing to you these initiatives as well as the people who have the courage to throw caution in the wind and not be afraid to have it blow back and hit them square in the teeth. Here is the BLVD”

Check Part 1 and Part 2 for your viewing pleasure…

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  • Yeraldine

    I read all of these comments and I see one coommn thread: We get it. The choir is solid and we know the songbook. We can\’t even fathom how anyone could be apathetic about this issue, much less downright opposed to it and in denial of SCIENCE. Our new governor just apppoined a denier to the highest energy office in the state. His take on this debate is that climate change is not human caused, as if that matters (earthquakes aren\’t human caused either, so why bother changing the building codes in earthquake-prone areas it\’s a ridiculous offshoot of an insane view of the warming world). Sort of like debating whether the square root of 49 is 7. Lord help us How can we rattle the center on this, hit a critical mass to turn backt the view that is currently winning the view that taking action on climate is folly??It\’s one thing to communicate effectively to the faithful, but I think we must move on and leverage our message. As a clean-power / climate action community, we are FAILING MISERABLY to connect the dots with the SUV-driving soccer mom and the small business person and Joe the [allegedly] plumber, that agreeing to a shift in energy resources is not only a smart business and economic idea, it\’s critical to our survival as a civilization. Perhaps we need to focus harder on the positive econimic message, but we have lost the war on effective messaging and we\’ve allowed the IDIOTS to portray clean energy messages, once again, as a government takeover and a tax and that it will kill our economy,when in fact we know the opposite is true. So how do we retool and leverage our message outside of the 25% of the electorate who already gets it?